Scope of work: Packaging Design and Recipe Cards & Marketing Collaterals
Date: June 2021
Sector: Food and Beverage
Eat with Better
BRIEF: Eat with Better is a sustainable, focused on conscious consumption food company that celebrates real colors and flavours. Their products are 100% natural, plant-based, and super healthy.
APPROACH: Karan and Keertida approached us with their new superfood: ready-to-eat jackfruit packs inspired by local Indian flavours. Since the brand already has existing products we wanted to make sure that the brand language is consistent and aligns with the brand.
So keeping the vibrancy and the overall language of the brand in mind, we designed their new product range.
Jackfruit is a native superfood of India but Indians still have a lot of reservations about eating it. It’s considered cloyingly sweet, smelly, or intensely yellow. However, they forget about the meaty texture which can be eaten in currier, kebabs, pizzas, or even burgers.
So, It was extremely important for the consumers to understand what kind of jackfruit we were talking about. So, it was important that the pack explains the product and the fruit really well and not leave them confused.
We want the band to be bold, fun, and looks super appetizing! We used a mix of vibrant variant colours combined with jackfruit illustrations and food images for consumers to understand the possibilities of the product.
We created recipe cards that go with the packaging for consumers to experiment with different things and a booklet that educates consumers of the Jackfruit we are really talking about!
We also designed their Mexican Chilli Oil made with 5 different chilies, peanuts, and sesame seed too. The label for Salsa Macha had to look hot, spicy, and appetizing!
