Project Scope: Brand strategy, Visual and Communication Collaterals

Date: April 2019

Sector: Boutique Travel Agency

Pack Your Passport

BRIEF: Pack Your Passport, a boutique travel agency, focuses on giving travelers luxurious and yet authentic experiences. It is headed by a two-man-army, Bejoy and Ella, and specialises in boutique properties across five locations in Kerala.

APPROACH: While revamping their brand language, I focused on ensuring that the brand had a renewed fresh, eccentric, and authentic feel to it.

A brand that is unique not only in their services but also their beliefs. Keeping that in mind I refreshed their old logo, chose a refreshed colour palette, and designed their brand visuals across communication collaterals.

During the design process, I made a conscious choice of portraying their unique USP of West Meets East (Bejoy's local knowledge, connections, and language, intertwined with Ella’s experience of western travel expectations, personal skills, and attention to detail). The two S’ coming together hint at the two different ideologies Ella and Bejoy bring to the table to curate a unique experience for their travelers.

To depict the brand’s modern and yet traditional and rooted characteristics, I used sea green as the primary colour with hints of red to add a strong visual contrast across their brand collateral. It was important to ensure that the brand had synergy across all touchpoints so that it carried a strong language and brand remembrance.